Our client is seeking a Facebook Ads Manager to lead paid social strategy and execution across Meta platforms. This role owns end-to-end campaign management, optimization, and cross-functional collaboration to drive measurable performance across paid media initiatives.

Responsibilities & Qualifications

• Develop paid social strategies across Meta platforms aligned to marketing and product goals

• Own end-to-end campaign execution within Meta Ads Manager

• Build and optimize full-funnel campaign structures

• Translate product value propositions into effective paid social messaging strategies

• Monitor campaign performance and proactively identify optimization opportunities

• Partner with analytics and decision science teams to measure and improve performance

• Ensure campaigns are structured for scalability and long-term performance

• Collaborate with media and product teams to align paid social with broader marketing initiatives

• Execute and scale house ad campaigns using established playbooks

• Contribute to development of new playbooks for off-platform and multi-channel campaigns

• Establish best practices and operational standards within Ads Manager

Requirements

• 3+ years of hands-on experience managing paid social campaigns with deep expertise in Meta Ads Manager

• Proven experience developing paid social strategy, not just campaign execution

• Strong understanding of full-funnel performance marketing

• Experience working with analytics or data science teams to measure campaign performance

• Strong stakeholder communication and collaboration skills

• High attention to detail with strong campaign monitoring and optimization capabilities

• Experience working within large cross-functional marketing or media teams